Have you seen this product being advertised?

Rocking that hard body through electrical stimulation!

Would you just look at those claims above!

Are you ready to throw down your hard earned cash yet?

At such a cheap price, you might consider it…

Wouldn’t it be the best thing since icing on cake if you could spend $48.98 US on a product that will give you the results pictured below?

Hot damn!

This product is scientifically proven!

Just look at those before and after results!

Do the people in the before and after pictures look like the same individuals to you?

Me neither!

Have you lost any brain cells reading this yet?

Does this contraption make you feel as if you might have lost a few IQ points?

Thirty minutes per day and not a single mention of nutrition being a part of the equation to be able to rock such a hard body in their ad.

I am not in any way, shape or form trying to be disrespectful in what I am going to say next. But, I surely hope you are not naive, or gullible enough to believe these hucksters. Please, consider how ludicrous these claims are before handing over your hard earned money to these people. These claims are indeed too fantastic to be true. I know you are smarter than this…

Of course, I fully understand there are people who have become desperate enough to try anything in order to lose weight. It is sad that these good folks are preyed on by by nefarious groups who know their products are worthless, especially those who need help losing weight the most. I have to say I have nothing but contempt for those who take advantage of others in this manner. My friends, this device is not going to work for you. If you want to achieve a healthy and fit body, it is going to take more than thirty minutes per day with a electrical ab stimulator. You must get your nutrition in order by changing your entire mindset about, and relationship with food. You must make permanent and lifelong changes to your nutritional habits. There is no easy way towards losing weight and gaining a fit and trim body.

For instance, the saying that abs are made in the kitchen, not in the gym, is an absolute truth. You can do all the sit ups in the world, and never lose your gut.

And, it is a truth that you cannot spot reduce any areas of your body.

Even if you could spot reduce, your body would only look odd from the imbalances in your appearance and you would not be any healthier.

In order to rock the hard bodies pictured in this ad, you will need to consume fewer calories than you burn each day, and then be willing and able to put in the work with physical exercise that raises your heart rate into the fat burning zone.

The following is from the U.S. Food and Drug Administration:

Q. Why does FDA regulate electrical muscle stimulators?

A. Electrical muscle stimulators are considered devices under the Federal Food, Drug, and Cosmetic Act. Under this law and the agency’s regulations, the FDA is responsible for regulating the sale of all electrical muscle stimulators in the United States. Therefore, firms must comply with appropriate FDA premarket regulatory requirements before they can legally sell their stimulators. Most electrical muscle stimulators (EMS devices) that have been reviewed by FDA are intended for use in physical therapy and rehabilitation under the direction of a health care professional. If a company wants to sell EMS devices directly to consumers, the company needs to show FDA it can be used safely and effectively in that setting.

Q. These electrical muscle stimulators are advertised not only to tone, firm, and strengthen abdominal muscles, but also to provide weight loss, girth reduction, and “rock hard” abs. Do they really work?

A. While an EMS device may be able to temporarily strengthen, tone or firm a muscle, no EMS devices have been cleared at this time for weight loss, girth reduction, or for obtaining “rock hard” abs.

Q. Is FDA concerned about the unregulated marketing of these devices?

A. Yes. FDA has received reports of shocks, burns, bruising, skin irritation, and pain associated with the use of some of these devices. There have been a few recent reports of interference with implanted devices such as pacemakers and defibrillators. Some injuries required hospital treatment. It is very important that these devices be properly designed, manufactured, and labeled with clear and complete instructions for use and that anyone using them follows the instructions carefully. FDA is also concerned because many of these devices have cables and leads. If those cables and leads do not comply with electrical safety standards, there is the possibility of electrocution by users and other household members. FDA is currently investigating firms that are illegally marketing EMS devices.

Q. What does FDA regulation accomplish?

A. Firms that market EMS devices are required to comply with appropriate FDA premarket regulatory requirements before they may legally sell their devices. The firm must be able to demonstrate that these devices are as safe and as effective as similar devices that are legally marketed. Devices may only be marketed for uses that are established for the device or for uses that the firm can support with data. At this time, FDA is not aware of scientific information to support many of the promotional claims being made for numerous devices being widely promoted on television, infomercials, newspapers, and magazines.

Q. If I use an electrical muscle stimulator that has met FDA regulatory requirements, will it give me the same kind of effect that lots of sit-ups, stomach crunches and other abdominal exercises will?

A. Using these devices alone will not give you “six-pack” abs. Applying electrical current to muscles may cause muscles to contract. Stimulating muscles repeatedly with electricity may eventually result in muscles that are strengthened and toned to some extent but will not, based on currently available data, create a major change in your appearance without the addition of diet and regular exercise.

At David’s Way to Health and Fitness, we have dedicated ourselves to helping others to lose body fat to healthy levels through nutrition and exercise. We have not in the past, or now sugar coat how you can achieve this. There are no short cuts, and a healthy body dictates that you are committed to yourself enough to make a true commitment to a healthier body for the rest of your life. If you are not prepared to dedicate yourself to healthier living for he rest of your life, you have already lost your battle.

Your life expectancy can easily be shortened as a direct result.

It can be said that “Life aint fair”.

While this might be true, it is the reality we live in. But we can help you along the way if you choose to follow our methodology which can be found at this link.

Subscriptions to David’s Way to Health and Fitness are easy and free for all. Our content will always be free to our wonderful readers, that is my pledge. Our work is a direct result of personal experiences, along with diligent study and research to ensure our integrity is never compromised. We welcome questions and comments and will answer all.

David